Tap to Read ➤
This risky move proved highly successful for Lehman Brothers, and earned them billions.
However, the party was short-lived as real estate prices dropped significantly. The firm ran from pillar to post, but was unsuccessful in unloading those assets onto the market, as the real estate market crashed.
Kmart Vs. Walmart
Kmart initially had a great run and was doing good business. Then in the 90's, in an attempt to give stiff competition to Walmart, Kmart engaged in a full-fledged discount price war with Walmart stores.