Why Small Businesses Must Use Web Stories for Marketing Amid Covid-19
Web Stories: A brilliant way of marketing that small businesses should adopt.
Manali Oak
Web Stories are a new content format powered by Google's AMP technology. They combine the user experience of social media stories with the reach and visibility of the web.
They are search engine-friendly and feature in a dedicated section on Google's 1st page.
Web Stories are fast-loading, mobile-focused and user-first, due to which they easily grip the users.
Since they can rank on the 1st page of Google, Web Stories help businesses expand their reach. So, they are an effective way of marketing online.
Amid the Covid 19 pandemic, every business is looking for new ways to gain customers. Small businesses have incurred losses and lost some or all of their customer base.
If you are among them, Web Stories might make things better.
Due to the lockdown and social distancing norms, and knowing the risk posed by Coronavirus, people are not moving out of their houses.
From grocery and food to clothing and gadgets, people are buying everything online. For any daily requirement, they are preferring to take online services.
Take advantage of this user behavior. Promote your business online more aggressively. Make yourself different from your competitors.
Build your online presence and expand your reach. One simple way to achieve all this is adopting Web Stories.
They are strikingly different from other web pages you find online. They have rich visuals (images and videos) and crisp text.
They can rank on Google's 1st page for competitive keywords. So they can prove to be a fascinating way to market your business online.
You can take the opportunity to rank on many different keywords, thus widening your reach online.
Due to the user experience that Web Stories provide, readers will grasp and retain your content better if presented in this format.
Being a small business, you may have budget constraints but worry not, for adopting Web Stories is very simple and cost-free! How, you ask? Come to Visual Stories.
With Visual Stories you can get the Web Stories feature on your own website without affecting its existing structure.
Visual Stories gives you a hassle-free way to start a Web Stories blog on a subdomain of your website. You don't have to worry about the setup, hosting and maintenance of this blog.
It is a PWA with Web Stories as its content format.
To publish Web Stories on your blog, you get access to the Visual Story Builder, a WYSIWYG Story creation tool and a media library of music and millions of images.
Once the blog is set up, you can start creating marketing content on it. Being in the Web Stories format, it is sure to grab attention and with its potential to rank on Google's 1st page, your content will get a wider exposure.
Since AdSense ads have been introduced in Web Stories, your blog can act as an additional source of revenue.
So, go ahead, start a Web Stories blog and present yourself to online users in this brand new avatar.