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Why Do Businesses Need Marketing

Regina Fasold
Marketing is one of the most important things a business can do. Not only does it build brand awareness but can also increase sales, grow businesses and engage customers. Marketing is a tool to create and maintain demand, relevance, reputation and competition.
The term "marketing" is associated with selling company's products and services. Advertising is one of the most prominent marketing activities, but so are consumer research, product design, and search engine optimization.
  • Marketing educates customers of your business and increases customer interaction
  • Marketing is meant to sustain company presence.
  • Marketing increases business growth.
Here are some key reasons marketing is so important for any business.
Provides Information to Customers
Marketing informs customers of the products or services you offer. Through marketing, customers get to know about the value of products, their usage and additional info that might be helpful to them. It creates brand awareness and makes the business stand out.
In order to buy something, customers need to have a good understanding of what it does and how it works. It has been said that marketing is the most effective way to communicate your value proposition to your customers in an interesting way.
Helps Maintain Sustainability
Most businesses assume that they will remain the client's favorite  because the client has never complained. You need to find ways to be at the top. Every relation needs to be maintained. Marketing helps your business to maintain a good relation with customers by keeping you relevant.
Marketing is not meant to be a quick fix for all of a company's problems, marketing is meant to sustain a company's presence. It's something that businesses need to invest in, cultivate, and work at every day so that they can be sustained and have longevity.
Keeps Customers Engaged
It's important for your business to engage customers. Marketing is a tool to keep conversation going. Engaging customers is different from pushing your offers. Engaging involves furnishing customers with relevant information on your products and business.
Customer engagement is required for successful small to medium-sized businesses. It allows you to communicate your message and engage customers and potential customers through a number of mediums.
Promotes More Sells
Marketing utilizes various ways to promote your products or services. Once a product is advertised, it's already on the radar and this increases your chances of selling it. Customers may want to try your products or services and this will trigger a purchase decision.
Marketing sells your products or services. Businesses need to invite customers into a purchase by drawing them through marketing. Sales are what your business needs to grow, flourish, and be sustainable.
Maintain Company's Reputation
The growth and life span of your business is positively correlated to your business's reputation. Hence, it's fair to say your reputation determines your brand equity.
A majority of marketing activities are geared towards building the brand equity of the company. Marketers use effective communication, branding, PR and CSR strategies to ensure that a business's reputation is maintained.
Your business's reputation is built when it effectively meets the expectations of its customers. Such a business is considered a responsible member of the community. The customers become proud to be associated with your products.
Marketing is important for ensuring the growth of your business. While maintaining and caring for current customers is always the target, marketing efforts allow you to expand on that and reach new customers.
Little efforts go a long way when it comes to engaging potential customers. Marketing in many ways is like a security blanket for your business, ensuring that you keep going and keep growing.