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How to Make a Business Introduction

Rahul Thadani
Business introductions occur in many different scenarios and through various mediums. In order to complete this process successfully, the introduction needs to be brief, concise and effective.
A business organization is made up of several different parties, and it is essential for all these parties to interact with each other on a recurring basis. As a result of this, it is necessary for all of these various parties to know each other well, and get introduced as and when the time arises.
The various parties that are involved in this continuous process are employers and employees from a business organization, the suppliers and vendors of this organization, the clients and customers of this organization, and people from other business organizations that are in synergy or close contact with this particular company as well.
Each different scenario will require different people to interact with each other, and hence they will all need to be introduced to one another at some point in time.
There are many rules and guidelines that need to be adhered to when these introductions are being made, and the manner in which these introductions are made will determine the nature of the relationship between the different parties.
For instance, introducing two prospective clients to each other will be a very different process as compared to introducing an individual's secretary to another person in the organization.

Rules for Making Business Introductions

As a result of these differences, it is impossible to state how each introduction must take place. There are also instances when an individual from an organization will be making a presentation to a large gathering, and in this scenario, he will need to introduce himself and his business to everyone that is present there at that moment.
In certain other cases, one party may have to write an introduction letter to another party, and in this letter / email, he will have to introduce his business in the right manner as well.
Here are some general rules that should be followed.
  • One should always start by stating the name of the organization first and then giving a brief insight into the history of the company.
  • If the company has recently won a prestigious award or title, that fact should be stated as well.
  • One should not delve too much into the financials of the company, but a small piece of information about a healthy financial state may prove beneficial.
  • The major sectors where the company functions must also be mentioned.
  • The primary focus is to inform the people gathered what the company does and how well it is doing it, and the person making the introduction should provide basic details about the same.
  • Lastly, all the people who are gathered must be thanked for their presence and they should be reassured that their relationship with the company will be fruitful.
These tips will come in handy when the business is being introduced to a single person, or to a group of people. Another instance when business introductions and effective business communication comes into play, is when two people are being introduced to each other. Here are some general rules and guidelines to follow in such a scenario.
  • The name and the title of each individual is first made known to each other.
  • Then further information is exchanged about both the business organizations and the relationship that they share.
  • Subsequently, the purpose of the introduction is revealed, and the mutual benefits that both the parties will receive with this interaction, are then stressed upon.
  • This introduction must be simple and brief, and delving into unnecessary details should be avoided.
  • Both the parties should then be allowed to strike a conversation and take it from there, and the person who made the introduction should only speak when spoken to.
In cases when a business letter is being transcribed, certain other things also come into the picture. Effective written business communication is an art that is picked up over time and with experience, since there are many subtle things that the writer needs to pay attention to.
At the end of the day, successful business introductions are the first step towards fostering positive business relationships, and this is something that needs to be paid close attention to.