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How to Start a Home Staging Business

Ratnashri Dutta
If you are thinking about starting your own home staging business, then you must know how to plan, initiate and develop it, the pros and cons of this business, resources required, startup costs, etc. Here is some information that can be used to set up your business.
If you have an eye for detail, aesthetic sense and are a person who hates to work under supervision, then starting off a home staging business is the best thing for you.
It is actually a job wherein you have to decorate and design a home, making it more attractive and appealing for others. This is especially done when someone is selling a house and needs to decorate it in such a manner, that it appeals to the eye of the buyer. Now, the next question might be, isn't it the same thing as interior decorating?
Well, the answer is no, because in this business, the home stager is provided with the furniture and fixtures. His or her job is to rearrange them in a proper manner. An interior designer has to decide what furniture and fixtures have to be bought, color of the wall paint, room structure, etc. Here are some pointers to help you to launch your own business.

The Genesis

The first question that people generally ask is, how to start this business. The first thing you need is an eye for detail, decoration, and ergonomic sense. If you love home decoration and have a flair for artistically decorating it, then you are the right person for this job.
The best place to start innovating is from your own house, as this can be showcased to your clients as a sample. It will generate a lot of interest amongst your neighbors too, who can be your first clients.

Read About It

If you are interested in starting this business, then you should first learn about it. There are several certification courses, for which you can apply and enroll.
Getting a certificate is not important, but clients usually prefer taking the help of a person who has been certified by a credible source or institution.


Before taking up assignments to decorate others homes, you have to practice the same in your own or friend's home. See whether or not you are capable of doing a proper job.
Try and improve one section of the house everyday. If you practice well, you will be able to perform well when you get professional contracts.

Talk to Others

Before you start your own business, you have to learn more about the job you are going to deal with.
Talk to other people who are in this business. Learn how they do their job, as well as get an insight about who your competitors are. Also learn about the mistakes that the other entrepreneurs have made, so that you do not make the same.

Know the Laws

Whenever you start a business, it has to be registered. Make sure that you have procured all the relevant and necessary licenses which are in accordance with the laws, rules and regulations of the area where you are going to set up your business. The laws may vary from one place to another.
Also come up with a name for your business. The name should be attractive, relevant to your business and generate interest amongst your clients.

Create a Portfolio

Prepare a list of all the homes that you have decorated and the feedback that you have received.
Do some jobs for free, for few clients, so that you can not only show some sort of work experience, but also give some good references when required. This will help in advertising and marketing the name of your business.


Once the business is launched, you have to carry out a promotional advertising campaign, so that people know about it, and come to you for assistance. You can either advertise in the print or digital media, put up hoardings on key locations, create innovative jingles for broadcasting on the radio, etc.

Business Plans

When you start a new business, it is mandatory to have a vision and mission. By vision, we mean that you should have a clear aim for establishing your business. Mission states the pathway or objectives that needs to be followed to achieve your aim or goals. This will help you to craft a clear pathway for success.
In the plan, you also need to mention a brief description about your company, the nature of your company, how you plan to start it, etc,. Then you need to give information about the kind of services that you will be providing. You have to also mention details about the market research that you had undertaken and the names of your key competitors.
Plan about the marketing strategies and how are you going to implement the same.
This is the most important part of writing a business plan, as it tells about how you plan to promote your business, what will be the cost of all the promotional activities and how will it generate maximum interest and response from your clients.
Mention the projected profits that you wish to earn, on the basis of the capital and labor invested by you in the business.
Lastly, you have to write the executive summary. Although, you are writing this towards the end, it is the most important part of the entire business plan. This consists of a summary of the entire plan. It should be precise and must be written in simple language.
So, if you have all that is required to be a home stager, just follow these mentioned steps and start your own business today.