Appreciating customers isn't just a good practice for a business or organization. In order to have a successful customer-business relationship, small things can make a huge difference. For a business or organization, big or small, national or international, customers are everything. Their loyalty and satisfaction from your product(s) and service(s) gives you an opportunity to establish your business. So as an organization, it's important that you come up with some ideas on appreciating your customers to keep them happy, promote and market your business, and get a chance to introduce new products and services, if any.