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Customer Appreciation Gifts

Indrajit Deshmukh
To run a business, it's important to retain existing customers. Further, they need to be appreciated for their loyalty and the business they bring to an organization. One way to do that is by gifts.
The American economy has been experiencing some tough times for the past few years, and consumer spending is still pretty low since the recession. These conditions make it extremely important for a business to retain its existing customers. Even if the economy was to get better, it makes good business sense to ensure consumer loyalty.
One way of doing this is by giving appreciation gifts. It need not be something expensive or elaborate, but, it has to appeal to the consumers, and they need to feel valued and important. Although sending a thank you card has its own value, giving a present will go a long way in maintaining the relationship.
One way to show appreciation and use the opportunity to promote business is to give a personalized gift with the company's logo on it. If that isn't possible, put a thank you note in the package before wrapping the present. Further, it is also a good idea to give the company's contact details or brochures along with the present.


Giving away gadgets is one of the best ideas, as everybody loves them no matter their age or gender. Here are a few items to consider:
  • MP3 Players
  • Bluetooth Headphones
  • Laptop Cooling Pads
  • PDAs
  • Computer Speakers


Giving away crockery is a good way to ensure loyalty from the consumers, especially if they are female. Nowadays, one can easily personalize these presents by printing the company logo or motto on them. Here are some items that can also be easily personalized:
  • Coffee Mugs
  • Dining Plates
  • Wine Glasses
  • Set of Spoons
  • Soup Bowls


Let the customers know how much their business is appreciated, by giving them something that says they are understood by your organization. Giving accessories to clients is like reassuring them that they do the right thing when they bring their business to you.
 Everyone likes accessories, be it men, women, or children. So get them things like:
  • Handbags
  • Money Purses
  • Belts
  • Pendants
  • Wristbands


Most people have a lifestyle habit which makes them unique,(.) there are some people who like to drink wine, while others like to go for a jog in the morning. Understand your consumer base and try to get them a present that appeals to their lifestyle, or entices them to indulge in one, like:
  • Cigar Lighters
  • Scented Candles
  • Beer Mugs
  • Massage Oils
  • Ball Caps


One of the safest bets when it comes to giving appreciation gifts is getting the clients something for their wardrobe. Further, things like the company initials or its logo can easily be printed on these; just make sure that it is tasteful and doesn't look grotesque. Some suggestions to trigger your imagination are:
  • Scarfs
  • T-Shirts
  • Cardigans
  • Hoodies
  • Shorts


This is sure to invoke a good response from the clients, irrespective of their gender. Just make sure that you include an appreciation letter in the gift bag. When it comes to giving cosmetics, there is a wide range from which you can choose:
  • Herbal Soaps
  • Deodorants
  • Sun Screens
  • Nail Paints
  • Wrinkle Creams
Do not wait for the holiday season to let the customers know how much you appreciate their business, just send a present over today. This generosity will entice them to reciprocate, and this makes good business sense. Think of it as an investment for a long and healthy relationship.