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Creating a Blog for Your Business

Mukta Gaikwad
Creating a blog for your business is an excellent way of establishing yourself in the smallest possible time span. Read on to know what are the benefits of making a blog for your business idea.
With a whole world hanging out in the virtual space, it's time businesses also get there, to make most of the Internet wave. Creating a blog is an excellent way of taking your business venture in the virtual reality. A blog gives you a dedicated cyber space, to give out information about your products or services to millions of people at one time.
If you do not want to spend on a huge amount on print advertisement, outdoor advertisement or audio-visual advertisement, then blogging is the safest bet for you. With attractive blog templates, designing an eye-catching blog is easy.

How to Create a Blog

A blog is a short form for a web blog. Creating one for yourself is an extremely easy process, and a free one too! To begin with, find a blog service provider that you think is easy to use. Blogger, WordPress, LiveJournal and Xanga, are some of the popular ones.
Open these sites and register yourself as you would for a mail account. Punch in the required information, give it a name, register a user name, add an image, and the blog will be ready. To make it more attractive you can get yourself themes or templates, just as you do for your phone.
This accentuates the aesthetics of the blog and makes it worth clicking on. To make it more interesting, you can add applications to it, such as guest maps, guest books, and comment boxes for the readers' inputs. Making a blog is similar to making an email id. Just log on to the site and the rest will follow easily.

What Can a Blog Do for Your Business

Giving Out Information

The first and foremost use of a blog is for giving out information. Creating a blog for your business is the ideal way of giving out information about your services or products.
If you do not have a large amount of money to spend on advertisements, start your own blog or host a blog to get the much-needed publicity for your venture. A blog acts just like a website. It becomes the authentic source of credible information and a silent spokesperson of your company.

Carving a Niche

The world of blogging is very opinionated one. Most bloggers are people with specific ideas, which are promoted with zest and zeal. Thus, targeting a niche crowd is very easy in the blogging world. Finding a specific market for your product is relatively easy here, as compared to other forms of advertising. For instance, if you are into designing clothes, then getting hold of fashion conscious people in the blogging world is only a search away!


As mentioned earlier, signing up as a blogger doesn't cost a thing. It is free and available to each and every person who desires to use it. No matter what your reasons are for using a blog, using it is totally free. However, if you decide to host a blog which is having a domain name like a website, you might have to pay a little.
The rates for hosting are anywhere between $9 - $15 per month, which again is cheaper than any other kind of mass communication. Hosting a blog will make your business look more authentic and real. After all, it wouldn't be such a big deal if starting a blog to make money takes a little spending too.

One on One

The next big advantage of having a blog for your business is that it allows you to connect with your customers on a one-to-one basis. As more and more visitors come to your blog, they not only get direct information, but also can get immediate responses to their queries.
A feedback box on every blog makes helping the customer much easier. This increases customer satisfaction and retains their loyalty. Thus, for a long term aspect, a blog is way more beneficial over other mediums of advertisements.

Social Networking

Networking is an important part of running a successful business. A strong network of potential customers, competitors and critics, all found on a common platform. Thus, it provides excellent exposure, which can help you run your business differently to compete better.
Many believe that blogs have degenerated over a period of time and due to its excessive usage. If that's the case, then now is the time to step in and make a mark for yourself. After all you can be a big fish in a small pond, so why not make the most of it?
If the situation is contrary to this, then again, why not take a plunge and get the maximum out of it? Creating a blog is the easiest way of establishing your business in this fast changing world of cut throat competition.