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Company Mission Statement Examples

Arjun Kulkarni
Any good company needs a great mission statement that not only motivates its own employees towards excellence, but also as a reminder to their clients what sort of objective the company has in mind.
A mission statement is a one-liner that explains exactly what you or your company is about. It is the textual part of self-promotion that goes with the visual aspect.
Mission statements help an organization understand what they are all about. Like people, companies too need guidance about what to do and where to go. A strong company mission statement tells the people that they mean business and tells them what the company wishes to achieve.

Basics of the Company Mission Statement

What Do You Do?

The first thing should be to address the basic reason as to why your company exists at all. What do you intend to accomplish with your existence? Describe in one line what your company is out to do.
One of the best service company examples is the mission statement of Internet giant Google who say that they wish "to organize the world's information and make it universally accessible and useful".

Who Do You Serve?

One common trick people use is calling their customers their 'partners', as it helps customers feel closer to the company. So put in like you intend to treat your customers like partners and grow together works like charm.
So does "...our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance by every member of the construction team... " as claimed by Illinois based Krusinski Construction Company.

What Are Your Goals?

While you may be in the construction or the Internet business, you no doubt have some agenda to put on your company mission statement. What do you wish to achieve? What do you want to show to the world?
Are you a customer service company which wants to provide top class care for your customers? Are you a gadget maker, who wants to focus on innovation and superior quality with an affordable price tag? Or like Nike, do you wish "To bring inspiration and innovation to every athlete in the world."?

How Will You Achieve the Goal?

What goals you have set? How exactly are you going to get there? By using the best practices of production? By getting adequate and meaningful feedback from the market? By continuous learning of the operational aspects of your field?
Or by "Using our portfolio of brands to differentiate our content, services and consumer products ... seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world... ", as claimed by Walt Disney company?
The common thread that binds the mission statement to a vision statement is that they are both very important elements of corporate branding and are vital in order to remind the company their values, principles and goals.