In certain companies, he might act as a key person and decision maker, involved in the development of a new product, service, or offer. In such a position, he needs to execute certain duties such as conducting focus group testing, assessing how the new product will be received in the market, developing prototypes and models for an elaborated review, and eventually reporting back to the production team. After the product or service enters the production stage, he is largely responsible for carrying out all marketing operations, and working with the marketing team, to implement an efficient campaign.