Tap to Read ➤

Scope of Business Communication

Gaynor Borade
The essence and success of every relationship lies in effective communication and in the business world, it is the magic mantra for profit. Business communication in any venture essentially targets promotion of a product or a service.
Business communication is an extensive sphere and in a business, it is optimized to share and extend information and deal after efficiently using the same medium to promote the products and services.
In an organization, there is consistent movement of information, legal and otherwise. It has a wide scope covering everything within branding, marketing, advertising, customer relations, research, reputation management, and even employee engagement. The bigger the set up, the more extensive is the sharing and the level of communication.
Today, businessmen use the techniques of effective communication to handle complex corporate interactions, community engagements, event management, and global online communication.

Application
Business in the 21st century is conducted via a number of effectively linked channels of communication. These include the wireless medium or the Internet, print, radio, television, and word of mouth publicity.
The success of the strategy adopted lies in the correct analysis of the medium best suited for the business, and thorough research and understanding of the medium adopted.
The application could be web-based for the 24x7 accessibility or via email, which is instant and global.
Another very effective medium is a presentation. In fact, a well planned and executed presentation is a business enhancer within many organizations.
It usually involves audio-visual copies of reports, 'PowerPoint' demonstrations, and sometimes even conference telephonic meetings. It is also carried out via forum boards that enable people, management, and customers to consistently post information at a predetermined centralized location.
Of course, the most common and basic way of communicating within an organization is personal and up-front meeting. However, such meetings have to be supported with a written report and follow-up.

Scope
It can either take place within an organization or outside it. Within the organization, it takes place among the management and employees.
Internal communication involves effective understanding of strategies and plans, and emphasizes the corporate culture and shared values.
Guiding principles to the new and existing staff are also taken care of via internal communication. Within the organization, it ensures the establishment of avenues for employee motivation and ideas.
On the outside, it takes place between the organization and another entity that is affiliated or related to the operations in some way or the other.
External business volubility involves the establishment of company branding and marketing ideas and strategies.
Effective advertising and after sales customer and media relations with external links and individual parties are also dependent on communication. Probably, the most important area where it helps in a big way is while negotiating transactions.

Defining the Concept
There is no doubt that it enables the management and staff to stay committed to fostering excellence in research and practice. It helps build partnerships, profitable resources, promotional goodwill, and ultimately 'value' for the business.
It encompasses a number of essential spheres on which the business stands and progresses. Important cross-pollination of ideas and technology is possible within departments and organizations only via these strategies.
In order to apply these strategies within an organization, it is essential to first develop teamwork. Teamwork contributes towards high levels of excellence and quality in the organization and enhances every member's level of co-operation. This in turn, enables the staff to effectively persuade and negotiate and add to the profitability of the venture.
This is a very important tool in problem solving. In fact, the ability to successfully communicate determines the productivity and quality of every business activity. It does not only mean talking or routing outward; it is also being a sensitive listener, devoid of biases and perceptions.