6 Ways to Make a Website Stand Out From Its Competitors

While the importance of a creative website design cannot be overlooked, do not go overboard with an intricate design that will confuse the users. Make sure that the design and navigation of the website is easily understandable. You can never go wrong with an aesthetically appealing, user-friendly and search engine optimized website.

Create a lively “About Us” page to let your clients know who they are going to be working with. Explore creative ways to introduce your team, what you do, success stories, etc., that will stick in their mind for a long time.

Getting your online presence noticed on social media is vital to bring in traffic to your website. Give a personality to your website by interacting with your clients, sharing interesting tidbits or the latest news about your business that will instantly make you connect with potential consumers.

Ever since the dawn of mobilegeddon, the importance of having a mobile-responsive website cannot be stressed enough. Offer a seamless mobile experience to make your website stand out in the eyes of your smartphone owning clients.

Try to offer content or services that can seldom be found elsewhere. Crafting your content with a unique approach or point of view will attract more audience, thereby leading to higher engagement rates.

Not only the content, but the way it is presented needs to be one of a kind as well. Gone are the days when lengthy, text-heavy articles were the norm. Google’s Web Stories format allows you to create content in a format similar to Snapchat/Instagram Stories. This format is designed to enthrall the readers with bite-sized text and alluring visuals.

Create the mobile-friendly, fast-loading, search engine optimized Stories within minutes using the Web Story Builder, a powerful Story creation tool by Visual Stories, to connect with your audience like nobody else. Immerse them in full-screen, tap-through Stories that are sure to attract users like bees to honey.

Analyze your competitor websites to determine whether they are offering something to consumers that you aren’t. Once you do this, you can fix any loopholes that might be hindering your services in terms of user experience.

Keep a track of your success and failures. Scrutinizing where you went wrong will help you avoid making the same mistakes in the future.