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5 Marketing Skills to Learn in 2020

Marketing, especially content marketing, is evolving every year. In 2020, you must know these 5 marketing skills to stay relevant.
Issa Asad
Marketing is an ever-evolving discipline that keeps you on your toes. Clients are more and more demanding, and competition never seems to sleep. But being surrounded by so much advice on what to do and what not to do might make even the most confident marketer panic. It's simply impossible to keep up with everything. The good news is you don't have to.
"It's often enough to just really focus on a few vital skills to add to your resume to make yourself stand out for your potential employers," said Issa Asad Florida entrepreneur since 1996.
Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here are a few in-demand skills, which will take you to a higher level in 2020.


Say you want to make a minor change to your company's website. Do you have to call a developer to help you do it? Knowing the basics of HTML and CSS is a must today. And if you manage to pick a little bit of JavaScript along the way, it's more than enough.
So, next time when you need to change a font or a color, you won't have to waste time waiting for somebody to do it for you.
The internet offers all you need when it comes to coding. You can find hundreds of courses on websites such as Udemy, Codecademy or Treehouse. They are often completely free but even if they aren't, you won't pay an arm and a leg to understand the basics.
A marketer with a little bit of coding prowess stands out in a market full of people who pick up the phone and call a developer every time they need to make a minor change to the website.


It's a no brainer that every marketer needs to know what Search Engine Optimization is all about. It is an evolving discipline and you need to be dedicated to keeping up with all the changes Google algorithm undergoes, but it's worth it. Being able to rank high in Google and other search engines is paramount to your business's success.
Did you know that the first SERP (Search Engine Result Page) gets a little bit over 30% of all the clicks? The ones below the fifth position get almost no clicks at all. Knowing how to use SEO techniques to your advantage is a must in today's world if you want to appear first.
Again, you can find a lot of free courses and materials on the internet or buy them. Udemy is always a good choice to look for courses on a variety of topics, but check out the SEMRush Academy or Moz's SEO Training Course as well for more in-depth training.


What good are SEO knowledge and all your marketing skills if you cannot understand the data it brings. Analyzing all your efforts is key to understanding what works and what should be changed to bring results. Evaluating your actions and those of your customers will help you build your success and discover what makes people buy your services.
Google Analytics is key when it comes to analyzing marketing data nowadays. Many courses can teach you the basics and help take you beyond that, but I suggest you begin at Google Analytics Academy. And if you want to show your commitment to data analysis to your potential employer, you can go a step further and take an exam.

Graphic Design

You might not be an artistic soul, but it is an undeniable fact that first impressions are most important of all. We live in an image-driven era after all. Not many people will buy anything from a website which is not aesthetically pleasing. You don't need to be an artist to develop just a few basic skills.
There are a lot of courses you can take and a lot of programs to choose from, but try to learn Adobe Illustrator and Adobe Photoshop first. There are many tutorials on the internet and the ability to use them is in high demand nowadays.

Mobile Videos

Instagram, Snapchat and Facebook have grown into giants of the mobile video market. Understanding this new medium is a vital skill for all marketers. If you want to reach thousands upon thousands of new customers, you need to get into the mobile videos right now.
Update your customers about what you're doing, engage them and build trust as you promote your brand. Try Touch Video Academy or the HubSpot tutorial on Instagram Stories and start creating your videos today.
The world is moving fast and marketers cannot afford to be standing still while it changes around them. Learning new skills is vital in every profession, but it's a must for marketers especially as they deal with new challenges that the new media and the constantly evolving customers bring.
Adding new skills to your portfolio is the only way to show that you can and are willing to change with the world to stay on top of your game.